Logo Design Trends Of The Last Decade

Logos are some of the most important things that a company should have as they help to create identity and boost sales. Some of the logo design trends that have been used in the past ten years include:

Use of pixels- this refers to the use of picture elements where the symbols are reduced to look like small colored squares and are located at specific positions within the images. These are very essential when it comes to digital images which motivated individuals to use large pixels as part of the logo designs. These normally look abstract and basic. They are also colorful which helps to make the logo eye catching.

Use of 3D effects- this was generally used to introduce something fresh and new in the logo market. It was adapted after the introduction of 3D movies in the entertainment industry. This is where the simple transparency shape is applied to a basic shape to come up with an organic effect that will impress the person who is watching it to prompt them to find out the products that are behind the logo. The transparency effects and the 3D bubbles are very arousing one of the main reasons why the logos that are made this way are very effective.

Use of waves- this came in to replace the use of swooshes that had being used for a very long time. The logo design trends are mostly used to inject flexibility and flow to the design. Designers also use the fade technique from one color to another to depict movement. One can either use one wave or many and they are also available in different shapes where one can choose the one that is most appropriate for their logo.  They are usually not easy to use but after mastering the technique, it becomes a downhill task as one is able to create the desired effect.

Use of transparency- this has been one of the favorite design as it has remained fashionable for a very long time. One of the major reasons for this is because it helps to showcase a level of elegance within the logo as one is able to use various elements to come up with a unique and special image. Here one is able to make perspectives that bring out ideas of connection, combination, development and growth to come up with a logo that will definitely attract the viewers’ attention.

Minimal fonts- these are mostly used to show typography to depict a more underground type of feeling. This is one of the most popular logo design trends that are used by very many people. This is where one uses minimal fonts and fewer elements. The technique is mainly based on simple and basic shapes with minimal design. This is mostly used by companies that want to impress the conservative people in the society to avoid creating confusions. They are very easy to read and understand which helps them to be effective. One doesn’t usually get the message immediately which prompts them to look further to get the clear message.

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Chloe Calc

Chloe Calc is a fully trained CG artist with a full background in After Effects , Maya, and Flash from various colleges around the World including Washington , London and Paris. Also does a lot of copywriting, marketing, and meeting planning.