YouTube : What’s Behind the Logo and Brand

-January 2005: YouTube housed in a Menlo Park garage.
-May 2005: YouTube site “up-and-running.”
-December 2005: Official launch.
-August 2006: Co-founder Chad Hurley tells Charlie Rose he sees YouTube “building the next generation platform to serve media worldwide.”
-October 2006: Google buys YouTube for $1.65
billion.

YouTube is considered to be one of the most successful sites in the world. It revolutionized the way people use the internet by allowing people to upload, share and view videos. The site was set up in 2005 and it has been able to attract millions of people over the years. One of the reasons why the YouTube logo brand has been so successful is the fact that it is a free site. This site has captivated the current generation where access to information is a necessity.

The YouTube  brand was created by three individuals who worked for PayPal. The employees realized there was a need for a site that allowed people to share online videos. Before the launch of YouTube, there were many grassroot videos but the service was not decent. They came up with an idea to set up a site that would make it easy for people to upload, watch and share their videos freely. When they started, their target market was the young people like college students, teenagers and film makers. The founders came up with an innovative idea to encourage people to use the site. They gave an iPod Nano to a random online user each day based on the points they earned. The points were earned when the users invited other people to use the site. This innovative idea got the attention of many people and within a short time, there were several people who were signed up to the site.

The YouTube brand is one of the of the fastest growing sites. Some of the videos that are hosted on the sites get millions of hits each day. The company does not charge users for using the site and they get their revenue from traditional sources like sponsorships, banner advertising, promotions, contextual advertising and partnerships. They partner with various media companies like Warner Music Group and NBC.

The YouTube  brand has also grown significantly over the years because the company focuses on creating a community and opposed to making money. The site gets more than 60,000 uploads each month and over 100 million people watching the videos on a daily basis.

YouTube has also managed to become popular because its sign up process is quite simple. There have not been any drastic changes in the sign up process over the years. An online user can sign up into different accounts. For people who are more interested in watching videos, a traditional video is a better choice. There are special accounts designed for musicians, comedians and directors. The company has tried to accommodate each type of user and this has made the YouTube logo brand successful. Uses get non-exclusive access to the videos but they are not supposed to infringe on copyright.

YouTube has also made the uploading process very easy. All you need to do is give your video a title. short description, tag, category and language. The site accepts all types of video whether they are public or private. The site is careful to ensure that each process is quite simple and this is why the YouTube logo brand has taken over in the online industry. All in all these factors contributed to its amazing success.

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Chloe Calc

Chloe Calc is a fully trained CG artist with a full background in After Effects , Maya, and Flash from various colleges around the World including Washington , London and Paris. Also does a lot of copywriting, marketing, and meeting planning.