Video Marketing Strategy: Tips & Secrets from A Pro

by  on July 15, 2011
Articles


Using video content on your website has become the latest fashion accessory in web design. Of course video is more than that really, it’s a great way of getting your message across whether it’s a product demonstration, a news item, a review, sales pitch or anything else you can think of. Video also has benefits for search and traffic generation if used correctly.


The technology you need for online video keeps getting better, easier to use and more accessible. With a small camcorder and a home editing programme you can easily create a short video to put on Youtube and then embed on your webpage. Is that the best thing to do? Well that depends on your Video Strategy.

Like any piece of marketing or business communication, you need an effective strategy for your video to help ensure that you achieve what you need to from it. These are just some of the questions you should be asking yourself:

  • Should we make our own video or hire a production company
  • Shall we put the video on Youtube
  • Will our video show up in search engines
  • How can we get people to watch our
    video
  • Will our video go viral
  • How much should we spend on our video
  • Can we use that song by the Rolling Stones as the soundtrack, it fits the idea perfectly
  • How do we put the video on our website

The answers to these kind of questions depend on another, more basic set of questions. What is the purpose of your video? Who do you want to watch your video? What do you want them to understand from it? If you want your video to be a bit of fun for friends or colleagues then something you make yourself and upload to Youtube will be perfect. Your friends will excuse any dimly lit scenes, camera shake or the odd mistake because the video is about them, people they know or something you all share in common.

But if you are aiming to use this video for serious purposes, say for customer information, product demonstration, business news or charity fund raising, you cannot afford to risk your corporate image by having a poorly made video. So you have two choices really: either hire a video production company or learn how to make a video in a professional way. Both options are completely valid and it really depends on the results you want and the balance of time, budget and resources at your disposal.


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