7

May, 2013

Essence : Identity & brochure design for a chauffeur company in London

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Tweet Identity and brochure design for a chauffeur company in London. Tradition and innovation, seemingly contradictory. I want to back to the origin of the chauffeur.  Words came to my mind like old labels, name plates, cylinder, chariot, 17th, 18th, 19th century. The chariot icon is a real traditional from the 19th century’s London. When I search about the chauffeur’s history, I found a picture about King of William III. who’s in a chariot. I want to use this drawing in the identity too. I moved between two worlds, the […]

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28

Apr, 2013

Sorec Branding Project

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Tweet SOREC Société Royale d’Encouragement du Cheval Sorec is a Moroccan government owned company founded in 2007 dedicated to the horse sector. It is the outcome of a merger between «le Comite Consultatif des Courses» entity created in 1920 and the «Pari Mutuel Urbain Marocain». Since 2011, the National Studs activity, formerly part of the Ministry of Agriculture, joined SOREC. Through centralizing three main activities: Breeding, Racing and Betting into SOREC, the government aims at improving the Horse industry and its Economic and Social impact nationwide. SOREC organizes over 1 […]

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