Websites are created for web users to visit them and buy the products and services being sold or to simply increase the web user’s knowledge in relation to the website’s content. A website should therefore be structured to enhance accessibility and most importantly the ease of navigation around the website.
A website’s typography is very important when it comes to maintaining visitors’ interest. A poorly structured website, in terms of typography, is unlikely to sustain visitors’ interest. This article offers a guide to choosing web fonts which is guaranteed to structure your website in line with standard website requirements.
Guide To Choosing Web Fonts
The first tip to use when selecting web font is to ensure that it serves your website well in terms of making your content legible Font and legibility go hand in hand, since the font size determines whether your website’s article will be readable or not. Make sure that you select a font size which makes it easy for visitors to read your site content without having to squint or decrease the magnification of the web page. The typeface you pick is similarly important. Reading can be boring when the typeface used has a similarly boring appearance.
Helvetica is a commonly used font for websites and it is recommended to step away from commonly used typefaces and try out other appealing typefaces for your website. However to be on the safe side stick with Helvetica which fits into every web design and works well with both small and huge fonts. Websites typically use different typefaces in the website’s different sections. These typefaces should pair well with each other to avoid a mismatched outlook. The best way to pair fonts is to try different fonts and find those which work well together. You can also try to change font sizes to make typefaces pair well especially in the case of headings and article bodies.
When it comes to selecting the font size; readability should be the determining factor. However headings usually give people difficulty when it comes to font selection. The rule is that the heading’s size should be large enough to attract a reader’s attention, but small enough to fit well in a web page.
Similarly the best way to choose a heading’s font size is to try out different sizes and settle for one which works well for your content. The spacing between lines of texts, also known as leading, is also important in enhancing the readability of text. Generally large sized texts work well with huge spacing while smaller texts are more appealing with tight spacing.
The color of a website’s text is equally important in enhancing readability. The contrast created by the text’s color and the background color should work well for the content and increase legibility. Black text against white backgrounds is commonly used for web content.
Whichever colors you decide to go with should work well with each other and most importantly enable the text to be read. The layout all the typography is presented in is another important aspect of maintaining readers’ interest. Grids should be used when designing type to provide balance and a geometric structure to the website’s design.